News

Announcements from the group.

Company news, brand milestones and market expansions. For media enquiries, contact [email protected].

Group

Limitless partners with Adyen to unify payments across its brands and markets.

Adyen announced a partnership with Limitless to consolidate payments across Flower Chimp, CakeRush, Bloomeroo, LVLY and Happy Bunch. The group replaced four payment gateways with one, brought more than 10 storefronts live across four markets within a week, and now runs on Adyen's local acquiring in Australia, Hong Kong, Malaysia and Singapore, with cross-border coverage for the Philippines and Indonesia. A single native checkout with local payment methods supports peak gifting periods, and unified reporting gives the group cleaner reconciliation and richer customer data across brands.

Adyen →
Flower Chimp

Flower Chimp named among Hong Kong's best florists by Time Out.

Time Out Hong Kong featured Flower Chimp in its guide to the city's best flower shops, highlighting its same-day delivery and its roots across Southeast Asia. Flower Chimp delivers citywide in Hong Kong alongside Malaysia, Singapore, Indonesia and the Philippines.

Time Out Hong Kong →
LVLY

Inside Retail profiles LVLY's approach to customer service.

Inside Retail examined how LVLY built one of Australia's most sophisticated customer service operations in online gifting - owning the journey end to end, from farm gate to front door, and empowering its team to resolve issues on the spot. A close look at why service, not just product, defines the brand.

Inside Retail →
LVLY

LVLY featured in Urban List's guide to Brisbane's best flower delivery.

Urban List Brisbane included LVLY in its roundup of the city's best flower delivery services, highlighting its curated gift boxes, build-your-own add-ons and same-day delivery for orders placed before 5pm. Bloomeroo also made the list, giving the group two of the featured florists in the Queensland capital.

Urban List →
Bloomeroo

Bloomeroo featured in Urban List's guide to Perth's best flower delivery.

Urban List Perth included Bloomeroo in its roundup of the city's best flower delivery services, highlighting its classic bouquets, gift add-ons and Australia-wide same-day delivery. Perth was one of the first fulfilment centres LVLY opened after joining the group, and now supports Bloomeroo's national coverage.

Urban List →
LVLY

LVLY named among Australia's best flower delivery services by Pedestrian.

Pedestrian featured LVLY in its guide to the best flower delivery in Australia, recognising the brand's same-day service and considered approach to gifting.

Pedestrian.TV →
Group

LVLY and Bloomeroo featured in Urban List's guide to Sydney's best flower delivery.

Urban List Sydney named both LVLY and Bloomeroo among the city's best flower delivery services in its Mother's Day guide. LVLY was singled out as the pick for affordable flower delivery in Sydney, with Rose Rush noted as part of the LVLY family, while Bloomeroo was recognised for its classic florals, gift add-ons and same-day delivery Australia-wide for orders placed before 5pm.

Urban List →
Bloomeroo

Bloomeroo ranked #67 on the Financial Times' fastest-growing companies in Asia-Pacific.

Bloomeroo placed 67th on the Financial Times' High-Growth Companies Asia-Pacific 2026 - a ranking of the 500 fastest-growing companies across 14 markets, measured on organic revenue growth between 2021 and 2024. The recognition came just three years after the brand launched.

Financial Times / Statista →
Group

Niklas Frassa named #27 in Inside Retail's Top 50 People in E-commerce 2026.

Limitless CEO Niklas Frassa placed 27th in Inside Retail's Top 50 People in E-commerce 2026, an annual ranking of the leaders shaping Australia's e-commerce industry - recognised for scaling gifting brands across six markets and the group's AI-led approach to customer experience.

Inside Retail →
LVLY

LVLY featured in Canstar Blue's Valentine's Day gift guide.

Canstar Blue included LVLY in its roundup of the best Valentine's Day gifts for Australian shoppers, recognising the brand's same-day flower and gift delivery.

Canstar Blue →
LVLY

LVLY shortlisted in three categories at the Inside Retail Retailer Awards 2026.

LVLY was named a finalist in three categories at the 2026 Inside Retail Retailer Awards - Customer Service Excellence (Online), Best Customer Service Team, and Best Online Store - recognising the brand's customer experience and online retail operation. Winners are announced at a gala in Melbourne.

CFOtech Australia →
Flower Chimp

Flower Chimp launches 60-minute express flower delivery in Singapore.

Flower Chimp introduced 60-minute express delivery in Singapore, letting customers send a full bouquet within an hour of ordering. The launch followed the brand's 90-minute express rollout in Malaysia in 2024, extending one of the group's fastest fulfilment offerings to a second market.

Flower Chimp →
Group

Niklas Frassa joins BFM 89.9 to discuss building Limitless.

Limitless CEO Niklas Frassa appeared on BFM 89.9's Open For Business to discuss how the group grew from a single flower brand into a vertically integrated gifting platform - covering its shared-infrastructure model, disciplined M&A, and how it balances back-end efficiency with brand autonomy.

BFM 89.9 →
Flower Chimp

Cosmopolitan Philippines features Flower Chimp for Valentine's gifting.

Cosmopolitan Philippines included Flower Chimp in its Valentine's Day flower guide, spotlighting the brand's arrangements for the country's busiest gifting week of the year.

Cosmopolitan Philippines →
Group

The Edge Malaysia profiles how Limitless built its shared back-end platform.

Digital Edge, The Edge Malaysia's technology weekly, traced the group's path from a single flower delivery website in Kuala Lumpur to a multi-brand gifting platform across six Asia-Pacific markets. The profile examined how proprietary systems connect the customer journey from web traffic through to fulfilment across seven centres, and how a plug-and-play acquisition model let Happy Bunch grow revenue by 150% and expand into Singapore and the Philippines while LVLY extended into Malaysia, Singapore and Hong Kong.

The Edge Malaysia →
Group

LVLY and Bloomeroo featured in Refinery29's Mother's Day flower guide.

Refinery29 Australia included both LVLY and Bloomeroo in its guide to where to order flowers online for Mother's Day. LVLY was recognised for its wide range of bouquets and customisable jars, and Bloomeroo for its arrangements and gifting options across a range of budgets - with both brands offering same-day delivery across Australia's major cities.

Refinery29 →
Group

Limitless ranked #1 in Malaysia's Growth Champions 2023.

Limitless topped Malaysia's Growth Champions 2023, a ranking of the country's fastest-growing companies compiled by Statista with Star Media Group. The list measured revenue growth between 2018 and 2021 among independent, Malaysian-headquartered businesses, and placed the group first with a growth rate of 94.8% - ahead of Signature Snack and Straits Energy Resources.

The Star →
CakeRush

CakeRush named among the best online cake stores in KL by Time Out.

Time Out Kuala Lumpur featured CakeRush in its guide to the city's best online cake stores, highlighting its network of local bakers, free same-day delivery for orders placed before 3pm, and the ability to browse by budget and flavour with personalisation options.

Time Out Kuala Lumpur →