We Build TOMORROW' S most exciting gifting brands
We are pioneers in e-commerce across APAC
About Us
OUR STORY
We’re an Melbourne-based, vertically integrated e-commerce group specialising in the launch, growth, and acquisition of high-performing gifting brands across the Asia Pacific. Founded in Kuala Lumpur in 2016, we now focus on four key categories: flowers, gifting, cakes, and confectionery.
Our journey has been shaped by an ambition to scale fast and expand with purpose. Today, we operate six brands across six dynamic markets, enabled by our proprietary tech stack and full in-house capabilities across the e-commerce value chain-from digital storefront to doorstep delivery.
WHO WE ARE
We’re a hands-on team of experienced founders, operators, and investors with over 20 years of combined experience building successful e-commerce businesses across the region.
Niklas Frassa
CEO
Maximillian Lotz
Executive Director
Kai Kux
CFO
Our Approach
Our growth has been driven by organic company building and subsequently fueled by capturing attractive M&A opportunities. We’re entrepreneurs at heart but equally appreciate value adding acquisitions that fit into our portfolio of brands.
Building market leading brands organically
We have built six brands to date that operate across six countries. LVLY & Flower Chimp, our gifting flagship brands, have achieved market leadership in several markets within just three years after launch. Our proven company building & scaling playbook allows us to repeat this success across categories and geographies.
Accelerating growth via M&A
Alongside our organic growth, we actively pursue acquisitions that add value to our portfolio. With a dedicated M&A team of former bankers and consultants, we target companies that offer operational synergies and can be quickly integrated via our tech-driven “plug & play” model.
How we are doing so far?
brands we have built
products in our portfolio
worldwide items sold
Customer first,
end-to-end
We create modern household names by combining compelling value propositions with best-in-class customer experience. From brand strategy to last-mile logistics, our integrated capabilities turn one-time buyers into loyal fans.
Selected Brands
LVLY is a same-day flower and gift delivery service operating 7 days a week across Australia. Our Paddock To Posy™ promise means longer-lasting blooms, support for local flower growers, and better outcomes for the environment. LVLY is also available in Malaysia, Singapore, and Hong Kong
Flower Chimp is Southeast Asia’s leading online flower delivery service. Headquartered in Malaysia and serving Singapore, Hongkong, Indonesia, and the Philippines, it brings thoughtfully crafted flower arrangements and gifts to the region’s growing middle class.
Bloomeroo is your go-to destination for timeless flower gifting across Australia. With same-day delivery available 7 days a week, nationwide, we make it easy to send beautiful blooms for every occasion—big or small. Whether it’s a birthday, anniversary, or just because, Bloomeroo delivers joy, effortlessly and on time.
CakeRush is Southeast Asia’s go-to cake delivery platform, offering everything from timeless classics to niche creations. With operations in Malaysia and the Philippines, we cater to diverse tastes with vegan, keto-friendly, and celebration-ready options.
Founded in 2014, Happy Bunch makes everyday flower gifting easy and affordable. Created around the belief that flowers should be for more than just big occasions, it has become the go-to for thoughtful, spontaneous gestures. Happy Bunch is also available in Singapore.
More to come
Careers
THE CULTURE
Limitless Technology is an equal-opportunity employer that embraces diversity, regardless of race, ethnicities, religion or identities. We aim to create an inclusive work environment for all of our employees for the benefit of our global approach.
We started Limitless Technology because great teams build great companies.
And on our way to becoming market leaders in each vertical we’re in, we uphold this concept to make sure that we achieve our goals.
Challenge the status quo
E-Commerce changes at a record pace. Therefore, we encourage our people to challenge pre-assumed notions and constantly think outside the box.
Discipline equals flexibility
The pandemic years have proven that flexibility at the work space is inevitable. We advocate that any amount of flexibility can be provided if at the same time, discipline and work ethics are nurtured.
Visit our LinkedIn for
the latest openings
THINK YOU FIT THE BILL?
Our Presence
Malaysia
Singapore
Indonesia
Philippines
Hong Kong
Australia
Malaysia
Singapore
Indonesia
Philippines
Hong Kong
Australia
Our Presence
We have access to 360 million active e-commerce shoppers through several sales channels in a total of 6 countries in Southeast Asia and Australasia.
Contact Us
Our Address
LVLY @ ClikCollective
15 Cochranes Rd
Moorabbin
VIC 3189
Our Email
[email protected]
