We Build TOMORROW' S most exciting gifting brands

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We are pioneers in e-commerce across APAC

About Us

OUR STORY

We’re an Melbourne-based, vertically integrated e-commerce group specialising in the launch, growth, and acquisition of high-performing gifting brands across the Asia Pacific. Founded in Kuala Lumpur in 2016, we now focus on four key categories: flowers, gifting, cakes, and confectionery.

Our journey has been shaped by an ambition to scale fast and expand with purpose. Today, we operate six brands across six dynamic markets, enabled by our proprietary tech stack and full in-house capabilities across the e-commerce value chain-from digital storefront to doorstep delivery.

WHO WE ARE

We’re a hands-on team of experienced founders, operators, and investors with over 20 years of combined experience building successful e-commerce businesses across the region.

Niklas Frassa
CEO

Maximillian Lotz
Executive Director

Kai Kux
CFO

Our Approach

Our growth has been driven by organic company building and subsequently fueled by capturing attractive M&A opportunities. We’re entrepreneurs at heart but equally appreciate value adding acquisitions that fit into our portfolio of brands.

 

Building market leading brands organically

We have built six brands to date that operate across six countries. LVLY & Flower Chimp, our gifting flagship brands, have achieved market leadership in several markets within just three years after launch. Our proven company building & scaling playbook allows us to repeat this success across categories and geographies.

 

Accelerating growth via M&A

Alongside our organic growth, we actively pursue acquisitions that add value to our portfolio. With a dedicated M&A team of former bankers and consultants, we target companies that offer operational synergies and can be quickly integrated via our tech-driven “plug & play” model.

How we are doing so far?

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brands we have built

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products in our portfolio

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worldwide items sold

Customer first,
end-to-end

We create modern household names by combining compelling value propositions with best-in-class customer experience. From brand strategy to last-mile logistics, our integrated capabilities turn one-time buyers into loyal fans.

Selected Brands

LVLY is a same-day flower and gift delivery service operating 7 days a week across Australia. Our Paddock To Posy™ promise means longer-lasting blooms, support for local flower growers, and better outcomes for the environment. LVLY is also available in MalaysiaSingapore, and Hong Kong

Flower Chimp is Southeast Asia’s leading online flower delivery service. Headquartered in Malaysia and serving Singapore, Hongkong, Indonesia, and the Philippines, it brings thoughtfully crafted flower arrangements and gifts to the region’s growing middle class.

Bloomeroo is your go-to destination for timeless flower gifting across Australia. With same-day delivery available 7 days a week, nationwide, we make it easy to send beautiful blooms for every occasion—big or small. Whether it’s a birthday, anniversary, or just because, Bloomeroo delivers joy, effortlessly and on time.

CakeRush is Southeast Asia’s go-to cake delivery platform, offering everything from timeless classics to niche creations. With operations in Malaysia and the Philippines, we cater to diverse tastes with vegan, keto-friendly, and celebration-ready options.

Founded in 2014, Happy Bunch makes everyday flower gifting easy and affordable. Created around the belief that flowers should be for more than just big occasions, it has become the go-to for thoughtful, spontaneous gestures. Happy Bunch is also available in Singapore.

More to come

Careers

THE CULTURE

Limitless Technology is an equal-opportunity employer that embraces diversity, regardless of race, ethnicities, religion or identities. We aim to create an inclusive work environment for all of our employees for the benefit of our global approach.

We started Limitless Technology because great teams build great companies.

And on our way to becoming market leaders in each vertical we’re in, we uphold this concept to make sure that we achieve our goals.


Challenge the status quo

E-Commerce changes at a record pace. Therefore, we encourage our people to challenge pre-assumed notions and constantly think outside the box.


Discipline equals flexibility

The pandemic years have proven that flexibility at the work space is inevitable. We advocate that any amount of flexibility can be provided if at the same time, discipline and work ethics are nurtured.


Visit our LinkedIn for
the latest openings

 THINK YOU FIT THE BILL?

Our Presence

Group 411

  Malaysia

  Singapore

  Indonesia

  Philippines

  Hong Kong

  Australia

  Malaysia

  Singapore

  Indonesia

  Philippines

  Hong Kong

  Australia

Our Presence

We have access to 360 million active e-commerce shoppers through several sales channels in a total of 6 countries in Southeast Asia and Australasia.

Contact Us

Name(Required)

Our Address
LVLY @ ClikCollective
15 Cochranes Rd
Moorabbin
VIC 3189

Our Email
[email protected]